“ Grown-ups, here are the harsh tokes: We are the ones who made brands out of every nostalgic pop culture totem from Tootsie Rolls to Beavis and Butt-Head. We are the ones who started the irrational obsession with the concept of branding, by reading our copies of No Logo and lobbying for bike lanes while driving our Subarus to Starbucks. (It’s embarrassing when the worst cliché about your peer group is actually true.) We are a generation of both thumb-twiddling and eye-gouging ambition, who spent half of the ’90s resenting the boomers — for soaking up all of the riches and leaving us the scraps — and the other half thrashing around in the deep end of online enterprise.”
Maryam Sanati - Brand Me
